We love you England we do…

21 Jun

Its a fact that when England start doing well in a football tournament the media marketplace starts getting busier. And with England’s cautious success at Euro 2012 we’re seeing the same effect surging through the availability of airtime around the radio network.

And of course this summer there’s not just Euro 2012, but we’ve also had the jubilee, and there’s a little sporting event going on in July and August apparently too.

Radio Inventories in England are drying up, as well as significant pressure elsewhere. Space is at a premium throughout the networks but most positively of all, radio’s creativity is shining through.

The immediacy, mobility and overwhelmingly ‘now’ nature of radio is perfectly suited to a fast moving summer of big news, big sport, big transport issues and big expectations. There’s so much to talk about and that means our advertisers have so many people to talk to.

We’ve had whole day takeovers, outlandish competitions, phenomenal prize give-aways and a host of show sponsorships and cunning ideas. Radio’s creativity is unbridled as we reach a fever pitch of content and news.

Radio’s remarkable staying power is fast turning into more than staying power. Radio has a new found relevance that’s less about history and more about being a stakeholder for the future of ad messaging.

At Radio Experts we thrive, writhe, giggle, tease, live, love and adore Radio advertising. So whether you’re listening to an England game, tuning in for the Greco Roman wrestling or checking up on the travel news…..get in touch with us to find out what the radio market’s doing and how it can polevault your brand browsing to a whole new level.

We love you England (and Radio of course) we do.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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