Are you going JingleMad in November…?

26 Nov

Last week saw the release of a new online radio station. But unlike other stations on the net this plays only radio jingles 247. What a concept?!! Just wall to wall famous advertising jingles and station stings…..

Listen here

What the station does do though is to remind us of the great quality of music within marketing to charm, match up to emotions, import happiness and deliver memorability that lasts for days weeks, months and years. In fact, this promotional ad for Thinkbox rather brilliantly, if unintentionally, illustrated radio’s core strength of audio branding and how great jingles sit in the emotional memory for ever more.

Thanks Thinbox………

In a nutshell, where consumers are more content loyal and platform agnostic – radio bucks the trend. Radio is contemporary content, musical curator, social platform and loyal friend all rolled into one. Not surprising then that the radio jingle can become and emotive part of a listeners experience and relationship with their radio station.

To find out more about the power of radio jingles or indeed how to turbo charge your radio advertising get in touch here.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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